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Which method is used to develop an exhaustive list of ideas on a topic?

  1. Benchmarking

  2. Brainstorming

  3. Goal-setting

  4. Problem-solving

The correct answer is: Brainstorming

The method used to develop an exhaustive list of ideas on a topic is brainstorming. Brainstorming is a creative group activity designed to generate a large number of ideas and solutions around a specific problem or topic in a short period. Participants are encouraged to think freely and share all their thoughts without judgment, which fosters an open environment that can lead to innovative solutions. The primary intent of brainstorming is to capture as many ideas as possible, making it easier to review and refine those ideas later. In contrast, benchmarking involves comparing processes and performance metrics with industry bests or best practices from other companies, which does not focus on generating ideas but rather on measuring and identifying improvement areas. Goal-setting is about defining specific objectives and milestones to achieve desired outcomes, and problem-solving is a more structured approach to analyzing issues and implementing solutions. While all these methods are valuable in their respective contexts, brainstorming is the most effective when the objective is to generate a diverse array of ideas.